As the United Kingdom enters the summer season with rising temperatures, a collaboration emerges between BerryWorld and CoppaFeel!, a UK breast cancer awareness charity targeting youth. Initiated in 2024 with the Booberries® blueberry packs, this collaboration was a Purpose Award contender earlier this month.
This summer, the initiative returns, highlighting British strawberries at Taste of London in Regent's Park through "The Berry Shack that Gives Back." The booth offers pots of British BerryWorld strawberries, plain or chocolate-dipped, with full sale proceeds supporting CoppaFeel!
Charlotte Knowles, Marketing & Communications Director at BerryWorld, states, "This is just the beginning of our 2025 partnership and activations with CoppaFeel! and we are so excited to welcome visitors to the berry shack to try our delicious British berries, whilst raising awareness of breast cancer and money for our incredible charity partners." The expected turnout is over 50,000 visitors, backed by a London-wide advertising campaign.
Natalie Haskell, CEO of CoppaFeel!, comments, "CoppaFeel! loves working with brands on creative and attention-grabbing campaigns to help us reach, educate, and equip young people with the knowledge and tools they need to find breast cancer early. We are excited to be working with BerryWorld again in 2025 and grateful to partnerships such as this, that help raise vital funds and spread our life-saving message."
Source: Hort News